Author: AdvisorExtra

Do You Show Up in AI Search? Why Advisors Need to Think Beyond Google

The Search for Advisors Is Changing  For years, showing up on Google was the gold standard of visibility. But today, many consumers are asking AI assistants like ChatGPT, Perplexity, or Google’s new AI Overviews for help instead.  They’re typing questions such as:  These queries don’t produce a list of links—they produce conversational summaries. And those[Read More…]

Longevity Literacy: Framing the Conversation Around Living Longer Lives 

For decades, advisors have helped clients prepare for retirement. Now, the challenge is helping them plan through it. With life expectancy continuing to rise, the conversation around longevity has become one of the most important — and misunderstood — aspects of retirement planning.  Yet “longevity literacy” remains surprisingly low. Many[Read More…]

BlackRock Survey Highlights Rising Demand for Guaranteed Retirement Income

Savers Want Income Certainty—But Many Aren’t Ready  The latest 2025 Read on Retirement® survey from BlackRock, Inc. reveals a powerful trend: 93% of savers say they’re interested in products that provide a steady income in retirement. Yet only 38% of plan sponsors believe the majority of their employees are actually on track for a secure retirement.  That disconnect underscores a growing divide between what individuals want—financial[Read More…]

The Shift Toward Lifetime Income in 401(k) Plans 

For decades, 401(k) plans were all about accumulation. Participants built savings but were left on their own to figure out how to turn that balance into income. That’s beginning to change. Thanks to provisions in the SECURE Act of 2019 and SECURE 2.0, plan sponsors can now more easily include lifetime income options—typically through annuities—inside 401(k) plans. [Read More…]

The “New Economics of Retirement”: Why Advisors Must Rethink the Math

The Rising Cost of Retirement Readiness  Goldman Sachs Asset Management’s 2025 Retirement Survey & Insights Report paints a sobering picture of the new retirement landscape. Rising costs in housing, healthcare, education, and caregiving have far outpaced wage growth since 2000 — squeezing household budgets and leaving less room for retirement savings. [Read More…]