Practice Management

This section explores how the advisor-client relationship is evolving. From AI in client communication to shifts in investor behavior, it offers perspective on psychology, leadership, and connection—helping advisors navigate modern advice dynamics with empathy, adaptability, and a sharper understanding of what truly drives engagement.

Do You Show Up in AI Search? Why Advisors Need to Think Beyond Google

The Search for Advisors Is Changing  For years, showing up on Google was the gold standard of visibility. But today, many consumers are asking AI assistants like ChatGPT, Perplexity, or Google’s new AI Overviews for help instead.  They’re typing questions such as:  These queries don’t produce a list of links—they produce conversational summaries. And those[Read More…]