Horizon Life: Building Trust in the Age of Algorithms
November 7, 2025
After peaking above 5% in 2023–24, long-term Treasury and investment-grade corporate yields have eased through much of 2025. The 10-year Treasury recently hovered near 4.1%. Inflation has cooled, rate-cut expectations are building, and bond prices have recovered. For insurers, that means new money yields—the lifeblood of annuity pricing—are coming down.
Fixed and multi-year guaranteed annuities (MYGAs) saw average crediting rates near 6% just a year ago. Now, with 10-year Treasuries closer to 4%, the high-rate era may be tapering. Many in the industry view this as a natural adjustment following two unusually strong years for fixed rates.
Insurance general accounts don’t reprice instantly when yields move. Even as new acquisitions earn less, much of the portfolio still benefits from older, higher-yielding assets. This lag gives carriers flexibility: they can keep rates relatively elevated for a time even as underlying yields fall.
Some observers note that recent annuity rate sheets may reflect the upper range of what insurers can sustain if yields continue trending lower. That doesn’t mean rates will necessarily fall soon—but it highlights how market movements eventually filter into product pricing.
Here are a few dynamics worth keeping on the radar:
Interest rates may decline faster than insurer portfolios can adjust, but annuity crediting rates eventually tend to follow broader bond-market trends. For advisors, 2025 may represent an important inflection point—a time to revisit client conversations about how guarantees fit within a changing yield environment.